New Google and Yahoo Sending Requirements

To break it down, these are the main things that Google and Yahoo are requiring of you:

DKIM & SPF records need to be verified (we do this for you when we set up your email subdomain - so.. you're already good to go there.)

DMARC authentication - for basic DMARC authentication, you will need to add 1 TXT record into your domain provider if you have not already.

How to do that 👇

• Record type is TXT

• Host = "_DMARC" (This can look a little bit different on each domain provider, but make sure that it automatically is adding .yourdomain.com after)

• Value = "v=DMARC1; p=none;" - this is a basic DMARC and should establish your authentication correctly.

Watch our LOOM walkthrough.

How to Add a DMARC Record to Your Domain (Using Namecheap as an Example)

This guide will show you how to add a DMARC record to your domain using Namecheap as an example. The process is similar for other domain providers, but the specific interface may differ.

Why Add a DMARC Record?

• Improves email deliverability.

• Helps comply with new authentication laws from Google and Yahoo.

Things to Know Before You Begin

• Funnel Breezy already verifies DKIM and SPF records for subdomains they create.

• You only need to add the DMARC record yourself.

Steps:

1. Locate your DNS Management:

   • Log in to your domain provider account (e.g., Namecheap).

   • Find the section for managing DNS records. It might be called "Advanced DNS," "DNS Management," or something similar.
     
     

2. Add a New TXT Record:

   • Click the button to add a new record.

   • Select "TXT record" as the record type.
     
     

3. Configure the DMARC Record:

   • Host: Enter _dmarc (without quotes).

   • Value: Copy and paste the following value:

     v=DMARC1; p=none;
     

   • Important: Do not include the quotes when pasting the value.
     
     

4. Save and Verify (Optional):

   • Click the button to save the new record.

   • You can optionally use a DMARC record checker to verify it's working, but it may take 30 minutes to an hour to propagate.

Additional Tips:

• The TTL (Time To Live) for the record can be set to a low value (e.g., 15 minutes or 30 minutes). This isn't crucial, but it can help updates take effect faster.

• If you have any questions, contact your domain provider for assistance.

Additional guide:

Scrub your email list every 3 months - this means removing any unsubscribed people / unverified people. You will do this inside of the contacts area via 

Find out how to do that HERE.

Make sure it is easy to unsubscribe from your list, so - if that's either by your own branded unsubscribe funnel and/or the unsubscribe that is native to Funnel Breezy - MAKE SURE it is either prominent in your header or footer.. and that they get unsubscribed after 1 click.

Beyond that, just making sure you are keeping brand consistency is important (sending from emails that match your sending domain, i.e. mail.funnelbreezy.com [sending domain] hello@funnelbreezy.com [from email].

If you want to read more on this new compliance - you can do so via this ARTICLE.